CGF How Merchant Can Benefit
An Introduction to the Charitable Giving Foundation... for MERCHANTS
WHAT IF... you could increase your bottom-line simply by redirecting a portion of your marketing and advertising dollars while assisting approved charitable causes in your community... and across the nation?
WHAT IS...the Charitable Giving Foundation?
Founded by John Carr in 1974...The Charitable Giving Foundation (CGF) has developed an online shopping environment where the supporters of charitable causes can purchase high-quality, competitively priced products and services from pre-screened businesses and well-known online stores.
The CGF is based on the foundation of Cause Marketing. According to Wikipedia..."The first known case of Cause Marketing was in March, 1974 when The Foundation for Charitable Giving was formed by John Carr as a way of "giving back" by engaging Charities and Businesses to support each other. Known then as Carr & Associates International, the organization was prompted by John Carr's focus of enlisting businesses to give back referral fees on what they might normally pay for marketing, and having that money redirected towards the charity or cause of the buyer's choice."
Through John Carr's efforts and vision his Charitable Giving Foundation, as it's known today...has been the vehicle that has redirected over a billion dollars of the supporting Businesses "referral based" revenues to various charities, nonprofits,
faith-based organizations, and those in need.
The CGF's mission is to help others to Shop, Save, GIVE and Earn while supporting charitable causes.
Customers Shop normally at CGF stores listed on our website by using direct links to the "Merchant's" websites. Our Customers NEVER pay more... and "Causes" receive cash from "Merchants" based their agreed % of the sales price for the CGF referred purchase — a Win-Win for ALL involved.
WHY SHOULD …. you become a Charitable Giving Foundation Merchant?
The supporters of CGF “Causes”, potentially your new customers, do not have to join anything or pay anything extra to shop with and enjoy the many benefits of the CGF!
Online transaction activity is growing rapidly – just look at the volume explosion this holiday season. The National Retail Federation reports online commerce accounts for about 6% of U.S. retail sales, but shot up to about 14% of this year’s holiday sales, a 37% volume increase for the weekend preceding Christmas, compared to last year.
Similarly, Giving is going digital – 65% of people gave online in 2012, up significantly from just 4% in 2002
Studies have found Cause Marketing customers are often more loyal to charitable Merchants than other customers and merchants.
The Charitable Giving Foundation enables you to capitalize on these trends and add to your bottom line, without incurring additional marketing costs.
HOW DOES...the Charitable Giving Foundation work?
Our approved "Merchants" offer quality products and services at competitive prices! They agree to make a contribution to The Charitable Giving Foundation when they receive a referred purchase from our CGF website. Each Merchant is asked to redirect 10-100% of some predetermined amount i.e., from profits, marketing/advertising budgets or the actual price of the product or service. The CGF then makes a donation to the purchaser`s favorite Cause(s). All CGF Merchants agree NOT to increase the price of their products or services to compensate for their contributions back to the CGF.
WHAT IS...the "Merchant's" investment to participate in the Charitable Giving Foundation?
Each "Merchant" makes an initial...one time investment...of $97. Each "Merchant's" annual investment is $47. All "Merchant" applications are made online at www.charitablegivingfoundation.com.
Ancillary Benefits for approved CGF Merchants:
ü Unlike other marketing and advertising costs, Merchants only pay the CGF referral fee….when a product or service is actually sold!
ü Because of the Merchants willingness to give to the customer’s charity, Cause Marketing customers are often more loyal than other customers
ü Exposure to an additional pool of potential new customers nationwide – currently around $750 million of products and services are purchased through CGF annually
ü Opportunity to increase your company's market share by capitalizing on the rapid growth wave of online giving and buying transactions
ü Increase your image and standing in the community
ü Make a substantial financial contribution back to the community without increasing overhead
ü Help your faith-based, community service, and other charitable organizations or Cause(s)
ü With your opportunity to add your wholesale suppliers as approved CGF wholesale Merchants, you have the ability to direct additional contributions to your charities, through your own corporate supplier purchases
All Merchant(s) contact information is held confidential and NEVER sold or distributed for any reason by the CGF